​​​​​​​​​​​​​Where effort meets information

The Struggle

The world-wide epidemic of obesity, sedentary lifestyles, and stress has created a brutal culture. Fat-shaming, embarrassment, hiding, depression and worse many times stem from one's view on how they look.


In true form businesses have capitalized on the world's obsession with weight loss. You can't just tell someone over and over again that the key is Clean Eating, Exercise, and Moderation. People just don't want to hear about that. Instead, every day there is a new "quick fix" to weight loss. This pill, that pill, this powder, this surgery.


The problem is, even those quick fixes require some discipline, which is the problem in the first place.